Pinterest brings out the bulletin board fanatic in all of us. There’s something so soothing about curating that perfect inspirational spread, whether online or in real life. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another are an essential part of marketing […]
Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase […]
Instagram in 2023 is a quickly evolving social platform, with features changing and moving and disappearing at a sometimes dizzying rate. Rather than chasing platform updates from Meta, ground yourself in hard data that shows what exactly Instagram is right now and how it’s likely to change in the year to come. These 34 Instagram […]
As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations. But if you want to know if Google is crawling your site from outside of the US, then you need to check your log files. You cannot use the crawl […]
Google also updated the crawl stats report help documentation last week. Google made a lot of support documentation changes in the past week including product rich results, Googlebot doc, job posting help doc, moving the HTTP status codes doc and also this crawl stats report help document. You can see this crawl stats help document […]
Google Search Console’s crawl stats report has a data gap, a missing day, of metrics again. This has happened numerous times, often this is fixed by itself after a few days. So I would check back in a few days – I doubt Google is missing data, it just has a processing issue and hopefully […]
Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. Who remembers adding the Amaro filter to literally all their early photo content? We do, and we see you. However, in 2021, Adam Mosseri, the Head of Instagram, announced that the platform was shifting its focus from solely being […]
Sure, you’ve got some idea of who is using Instagram: your best friend, your boss, your uncle, that girl who sat behind you in physics. After all, you see their sunset pics every day as you scroll through the app. But to really understand broader Instagram demographics, social media marketers need to look beyond their […]
Whether you love it or hate it, TikTok is increasingly hard to ignore. After a record-smashing 2021, the app (and its audiences) are bigger than ever. While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. And with the launch […]
Instagram is one of the biggest social media platforms in the world, and while TikTok has stolen some of its thunder of late, it remains a key connective tool for over a billion usershighlighting the latest trends in a range of sectors, which can help guide purchase activity. If you’re considering whether Instagram is a […]