Gamification has been a part of our lives since childhood, and it continues to be relevant even as we grow older. Marketers in various industries use game mechanics to increase user engagement, boost sales and improve brand loyalty, and email marketing is no exception. In this article, we’ll highlight the advantages of email gamification, showcase […]
As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns. But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […]
As extra inbox suppliers announce testing and assist for Model Indicators for Message Identification (BIMI), each sender must get their geese in a row forward of time. BIMI will permit manufacturers’ logos to look within the inbox, which needs to be advantageous to senders and (hopefully) lead to a rise in recipient engagement. To reap […]