Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s […]
If you believe in free will, we have terrible news — well, at least when it comes to YouTube. Because YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. That is some seriously staggering influence! So it’s no surprise that marketers, influencers, and creators are obsessed with unlocking the secret of […]
With billions of emails being sent globally every day, competition for the inbox is more aggressive than ever. According to Validity, 1 in 6 messages sent never reach the inbox. As mailbox providers get more secure and sophisticated — consider Google’s machine learning and rule-based algorithms, for example — domain reputation is now more important […]
Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Bonus: Get a […]
Let’s face it: waiting for the perfect moment to start your business is like waiting for all the traffic lights to be green before you leave the house – it’s never going to happen. The right time to start is now. With the steps we’ve covered, you’re not just daydreaming about being a business owner; […]
For any e-commerce business, securing new customers and closing orders is their number one priority. Coming in a close second (but going hand in hand with the first place spot) is e-commerce automation. Every day, e-commerce retailers across the globe are performing hundreds, even thousands of small tasks behind the scenes in order to delight […]
“Limited-time offer!” “Everything must go!” “This opportunity disappears at midnight!” “Don’t miss out! Act now!” Marketing like this is everywhere. But should everyone be doing this kind of marketing? Loss aversion is a principle from psychology that’s captured the imagination of marketers. Still… in the transition from intense psychology research to selling products, marketers have […]
This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other browsers. We knew this was coming soon and it seems to have started to roll out Friday morning at around 5am ET. Try it in […]
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does […]
Instagram CEO Adam Mosseri published on the social network’s blog and in a Video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels. Mosseri shared […]