Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last october. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and […]
By Thomas DeRosa, CEO, Physician Retraining & Reentry getty Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then finding them. Likewise, buying peanut butter for my three children involves figuring out […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners should find a niche with underserved or unmet needs in their industry. A niche strategy includes selecting your target audience, defining an unmet or underserved need, researching your customer base, […]
Facebook classified political advertisements as not-political by researchers and vice versa. NurPhoto via Getty Images With the 2022 midterm elections fast approaching, and concerns about election misinformation growing, Facebook’s parent company Meta is again touting its Ad Library as an “industry leading” transparency tool that will mitigate them. Researchers have extensively used the Ad Library […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners should find a niche in their industry that has underserved or unmet needs. To find your niche, follow this strategy: Select your target audience, define an unmet or underserved need, […]
Email senders are now relying on the value of rich tracking available when communicating via email, especially when tracking recipients openly. The senders then use open data to optimize their customer experience. For example, personalization with branching automations, changing transmission patterns with well thought-out Sunset guidelines, as well as measuring the engagement and ultimately the […]
Since it was first announced in June 2021, Twilio SendGrid has worked hard to understand how the introduction of Apple Mail Privacy Protection (MPP) will affect our senders. We spoke to Twilio SendGrid customers to find out what products or features we can deliver to help our senders navigate through what may be turbulent times. […]