Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only […]
Have you noticed a change to the Facebook app logo this week? It’s fairly subtle, it’s not like there’s been a drastic shift, but the “F” icon is now a deeper shade of blue, and slightly bigger. Yes, Facebook is undergoing a re-brand, which also means that Meta has provided a long-winded, lore-filled tale as […]
TikTok is leading the charge for social networks to double down on their in-app payment rates. Apptopia Big social networks are pulling a massive revenue U-turn since Apple’s introduction of App Tracking Transparency. In 2020, the user privacy feature was announced and it will be implemented in 2021. It limits what data Facebook, TikTok and […]
Instagram announced this week, in a post on its official account, a new content scheduling feature for all professional accounts. This new feature allows brands and content creators to schedule their posts directly in the app up to 75 days in advance, freeing professionals from dependence on third-party applications or the Creator Studio for this […]
Pinterest’s looking to help Shopify merchants maximize their in-stream sales with the addition of a new one streamlined conversion process that will make it faster and easier for users to buy direct from your pin listings. As you can see in this sequence, Pinterest’s new ‘Hosted Checkout’ process enables users to select all the relevant […]
ActiveCampaign is highlighting a round-up of each month’s releases so you can continue to scale with a platform that’s scaling with you. What improvements and new features were released throughout March? Build B2B relationships that grow your business. Nurture unified sales experiences that build lasting customer relationships. B2B improvements include new engagement tracking for one-to-one […]
Stop the guesswork when it comes to your website. With newly added Pages metrics right within the dashboard, you can see how many people are visiting your pages, and whether the content is compelling enough to inspire action. In the last several months, we’ve released some exciting updates for ActiveCampaign Pages, improving the high-converting site […]