What’s new in CXA? Constructed-in engagement, cell activity notifications, improved web page administration, and extra

ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you.

What improvements and new features were released in October?

• Automation of sales engagement. You can now automate a unified sales experience that drives lasting customer relationships. Send one-off emails from a connected account as part of an integrated strategy. We also improved the Pipedrive integration and added task notifications to the CRM mobile app.
• A path to success on all channels. ActiveCampaign helps you deliver better experiences in the channels you use to connect with your customers. This month we made it easy for you to meet the new SMS registration requirements and gave you better insights into your ecommerce integration performance.
• Customer love. We continue to celebrate your vision by bringing you improvements to your most popular tools across all areas of the platform.

Read on to learn more about how ActiveCampaign gives you a platform that grows with you and can be your guide to your success.

Would you like to see demos of many of the latest features? Watch the webinar on the latest product updates.

1. New features to help your sales team close more deals

Sometimes everyday, manual tasks eat up your calendar. Sometimes contacts slip out of your funnel. When you can automate contact management, evaluate leads, monitor deals and pipelines, and track tasks, the time sinks go away. ActiveCampaigns Sales automation ensures that your entire sales process runs smoothly.

New Feature: Embedded Engagement allows you to automate one-to-one personal emails from your connected email account

It’s impossible to deliver a truly connected customer experience when marketing and sales pitches are separated. We’re changing the way you connect your sales and marketing, making it easier to build and nurture better experiences that nurture ongoing customer relationships with Automation of sales engagement.

With our new one-on-one automation promotion, you can easily send a personal email using a connected account like Gmail, Yahoo, Outlook and more. Use personalization tags and hyperlinks in your personal emails to nurture stronger relationships earlier in the sales cycle.

Combine marketing and sales emails for integrated engagement and create more personal experiences at every touchpoint, retain more customers and increase the efficiency of your sales team.

Create better customer experiences by connecting ActiveCampaign with the Pipedrive CX app

the Pipedrive CX app Easily automate, update, and create deals with information based on actions prospects take in all interactions with your team. Understand your prospects and their behavior better, understand what drives them, and create more meaningful sales experiences.

With the Pipedrive CX app, you can now easily import contacts from Pipedrive into ActiveCampaign, making it easier for you to personalize and automate your communication.

Keep an eye on your most important tasks right now with mobile notifications

With the ActiveCampaign mobile app, you can easily work when (and where) you want so you don’t miss anything important. View detailed marketing reports, track your email performance, update your CRM, and quickly find contact details – all from your phone.

Now both iOS and Android users can set up a push notification when a new task has been assigned or reassigned. This means that once you’ve been assigned a task, you’ll never be in the dark, so you can keep track of your work and be more productive.

You can learn more about new things mobile improvements here.

2. A path to success through any channel you use to connect with customers

Customers expect a connected and cohesive experience for email, SMS, landing pages, social networks and applications. Whether you use ActiveCampaign channel solutions or connect through your preferred third-party solutions, we make it easy for you to track engagement through every single touchpoint for a real omnichannel experience.

Stay compliant and deliver exceptional experiences with ActiveCampaign SMS

To protect consumers and promote legally compliant, ethical SMS messaging from brands and companies, US carriers are requiring companies to register who they are and what they send via SMS. We’re introducing an A2P 10DLC registration process for customers using our native SMS offering to send messages to recipients in the United States.

Once you have completed the registration, you will see a huge improvement in message throughput and deliverability. The experience you deliver to your customers via SMS will be better than ever.

We simplify this process by:

• In-platform notifications and documentation. Get additional context on the registration process and help documentation.
• Registered use cases for campaigns. A new field displays the campaign use case registered during the A2P 10dlc registration process.

Learn more about A2P 10DLC registration and how it helps you deliver a better customer experience.

Track even more performance of your e-commerce store with the improved dashboard

the E-commerce dashboard displays metrics for all of your connected ecommerce stores so you can easily understand your online store’s performance with insights and recommendations on how to grow your business.

Your dashboard now offers even deeper insights into every part of your customer’s ecommerce journey. Simply click into each phase of the analytics metrics of the customer journey to get more information about your contacts.

3. Continuous growth across the entire platform: This is how we show #CustomerLoveAC

We continue to improve all areas of the platform in our constant focus to bring you more value and make it easier to create real 1: 1 customer experiences. Here are just a few of the many updates we’ve made over the past month.

Improvements over others Areas of the platform Improvements in managing your pages:

• Quickly filter your landing pages based on their publishing status
• Easily delete landing pages that you no longer need
• An improved folder structure saves time when organizing pages
• A new domain wizard makes adding a custom domain to your pages easy

What you can look forward to from ActiveCampaign

How does ActiveCampaign ensure that you are up to date with new releases, customer inquiries and the latest best practices? By giving you multiple options to get the information you need in the way that works best for you.

• Timely and user-friendly product updates. Our Product update page has a weekly release schedule so you can quickly find out which new product improvements are most relevant to your business.
• A monthly webinar highlighting the benefits. Get new ideas for your business by discovering new product releases, learn about the customer idea of ​​the month, discover new automation recipes, and view product demos. Sign up here.
• A customer community that supports your growth. the ActiveCampaign Community is a unified space where you can get advice, network with other users, earn rewards, and get access to new product updates and features.

Would you like to stay up to date with us on social media? follow us on LinkedIn, Instagram, and Facebook. Do you have ideas for new features or product improvements? Submit an idea. Would you like to share how ActiveCampaign has helped you grow your business? Tag us with #CustomerLoveAC