Asserting Sales Engagement Automation: Join the Customer Expertise

It’s impossible to deliver a truly connected customer experience that builds relationships when marketing and sales pitches are separated.

Current sales engagement solutions have gaps that leave both sales and marketing in the dark. Sales reps are unaware of maintenance campaigns, while marketing has no insight into 1: 1 sales pitches – resulting in fragmented customer experiences.

We’re changing the way you connect your sales and marketing, making it easier to build and maintain better experiences that nurture ongoing customer relationships.

Automation of sales engagement is the only solution that combines the best of account-based marketing (ABM) and sales engagement to center customers for a unified engagement strategy.

Read on to learn:

• What is Sales Engagement Automation?
• How it increases your sales and marketing results
• Why it should be part of your customer experience

What is Sales Engagement Automation?

The first question you may have is what is sales engagement – and how is automation different from sales engagement?

Sales engagement is about maintaining customer interactions. Sales engagement creates a customer experience tailored to the needs of your audience and improves the relationship with your leads by:

• Strategic communication
• Sales data
• Customer rating

Sales engagement automation goes beyond that by using massive customer data from each sales and marketing touchpoint so you know the right time and channel to automate unique and timely messages. Sales engagement automation will help you close more deals by taking advantage of:

Strategic communication via every touchpoint and channel

• Uniform sales and marketing data
• Providing the human touch on a large scale
• A complete picture of every customer

Sales engagement automation offers you built-in engagement functions, such as:

How automating sales engagement drives business results

It’s not enough to have good products and a great sales team. You need a holistic strategy to develop a great customer experience or you lose customers to companies that prioritize it.

ActiveCampaign gives businesses of all sizes the sales retention and automation tools they need to create a better customer experience, such as:

• Complete customer view – Always communicate the right message. Unify data from every touchpoint in the most popular apps for automation that intelligently responds to a complete view of each customer using custom objects.
• Lead scoring – Deliver dynamic messages that recognize where customers are on the customer journey and let sales know when leads are ready to engage – and convert.
• Pipeline automation – Automate sales pipelines with unique experiences that move business through stages faster. Keep track of every task, shorten the sales cycle and close more deals.
• Probability of winning – See how likely each deal is to close, and use this knowledge to segment leads so time can focus on where it makes a difference.
• Website tracking – Track and automate visits off-site so that each lead can be offered exactly what they’re looking for.
• Sales integrations – Integration with over 870 apps, including Salesforce and Microsoft Dynamics 365, that provide data visibility, actionable insights, and automation of sales engagement across an organization’s sales technology stack.

You should be able to use sales software that makes sense for your business. That’s why ActiveCampaign’s stackable approach blends with your favorite tools.

Creating a customer experience strategy ensures that you put the right effort and resources into maintaining a good customer experience. Automation of sales engagement makes it easy to prioritize customer relationships by giving sales the right context Build and maintain trust over the entire life cycleso that every customer feels personally looked after.

Why automating sales engagement should be part of your customer experience

“Since we’ve been using ActiveCampaign, our sales, marketing, and customer support teams have been much more aligned and more productive with the leads who are most likely to close. The conversations they have with customers are much better informed, which gives our customers a better experience. ”- Miguel Horta Camacho, specialist in digital marketing at Dalton.

76% of customers expect a personalized experience from the brands they interact with. Customers want to feel known and seen by companies. It’s important to treat them as individuals, not just sales numbers.
Customers expect a connected and cohesive experience through email, SMS, landing pages, social networks, and more. ActiveCampaign makes it easy to have amazing, automated customer experiences by everyone Point of contact.

Creating a good customer experience is no accident. You need to think carefully about how each interaction adds up to create the customer experience – automating sales engagement helps connect those dots and fill in the gaps.

• Stay aligned for better results. Make marketing and sales more efficient with personal and integrated multichannel campaigns that extend seamlessly across the customer lifecycle.
• Optimize 1: 1 communication. Integrate two-way email conversations into your multi-channel strategy; Give sales teams the right data to make every conversation count.
• Capture more of the right leads. Know your most qualified leads and confidently take action faster. Increase completion rates with data from email, SMS texts, your website and more.

While the customer journey is often thought of as linear, with a one-time transfer of a lead from marketing to sales, the customer journey is actually more complex. With ActiveCampaign, businesses of all sizes can take advantage of robust sales engagement and marketing to ensure the best possible customer experience and maximize growth potential.