In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess, a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only […]
Tackling Societal Health Challenges through Improved Water Quality and Sanitation Standards by Andie | December 28, 2023 Every day, you are challenged by numerous health issues that affect society. One major aspect often neglected in public discussion is the immense role of water quality and sanitation standards. According to the WHO, inadequate water supply, sanitation […]
X’s new job listings are seeing good response, with “hundreds” of companies reportedly now listing open roles on their X profile, just two months after the option was first launched. And now, X is looking to add more job functionality into the app, including job recommendations, new ways to share job listings, a centralized job […]
When it comes to SEO, there’s no such thing as too thorough. The more you can do to help Google’s crawl bots understand, classify, and rank your website, the easier it will be to reach your target audience. Schema markup is one underutilized factor that can really help move the needle in your site’s favor […]
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote“You can now select which channels are eligible for conversion credit for web conversions shared with […]
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, in […]
Specialized Desanders Inc., headquartered in Calgary, Canada, is a leading oilfield equipment company that specializes in engineering, assembling, distributing, and servicing patented, high-pressure equipment that efficiently removes sand and other solids during the well flowback and production process. The Challenge: Specialized Desanders targets a very niche segment of the oil & gas market; because of […]
Google has released version 2.2 of the Google Ads Editor, this comes four months since release 2.1 was released in July. The new version gains quicker access to the Asset Library, easier ad scheduling, improved notifications, and more. Here is the full list of changes you can expect in version 2.2 of Google Ads Editor. […]
TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutionswhich will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]
It’s an exciting time to be an ActiveCampaign user right now. With our recent acquisition, to the continued releases that support custom objects, our commitment to providing exceptional experiences continues. Let’s dive into some of the latest announcements and releases that help you scale while using ActiveCampaign, and see how your daily use of the […]