Branch Basics founders Marilee Nelson, Allison Evans and Kelly Love “never set out to sell soap,” let alone launch a cleaning brand that would generate tens of millions in annual sales. But the company’s “mission to create healthy homes” while keeping cleaning routines simple continues to resonate with customers — 50% of whom are returning, […]
After pouring your heart and soul into your content, it’s time to look at the data and see how it’s doing. You see, creating killer content is one thing, but understanding its impact? That’s where the real growth happens. Depending on whether you’re a blogger, podcaster, or social media expert, your success metrics might look […]
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search […]
Working and collaborating remotely traveling the world, as well as being an extraordinary life experience, is also a real opportunity to be more productive, more motivated and more satisfied. To testify it is a study entitled: The Future 100: Trends and Change to Watch in 2018, conducted by the famous American research agency J. Walter […]
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess, a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only […]
Looking to update your social media marketing approach in the new year? This will help. The team from SEMRush have put together a new guide to B2B social media marketing, though most of the points noted here could be applied to any comprehensive social media strategy. The SEMRush team emphasizes research and segmentation, as well […]
Advertisement Are push ads really dead? Far from it! This case study is the proof. In this case study, I’ll show you how a simple push ads campaign can generate exciting revenues through a combination of irresistible offers, top-notch traffic sources, and reliable support. Initial Set-up I wanted to use push notification ads specific to […]
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed, and Google has no estimate for us on when they will be completed. Google seems to be testing a “Simple Search” feature. Google may still be getting the dates it shows for some search results […]
Google may be testing a new “Simple Search” feature that may dumb-down the search results when you want something more simple. Google shows the “Simple Search” +Topics refinement button at the top of the mobile and desktop results, when tapped on, it readjusts the results to give you a different set of results. Here is […]
Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee. […]