Wondering how to become a content creator? One that not only gets paid but gets paid well? Well, good news, my friend: you’re in the right place! Content creators, whether freelance or in-house, are in high demand. And in 2024, there’s no sign of that demand slowing down. In this post, we’ll discuss exactly what […]
Opinions expressed by Entrepreneur contributors are their own. In the digital marketing realm, a noticeable shift is happening: B2B brands are increasingly gravitating towards advertising in newsletters. This trend isn’t just a fleeting one; it’s rooted in the evolving landscape of B2B communication, where direct and personalized contact with the audience has emerged paramount. New […]
Have you ever thought about using push notifications strategy for advertising? Push notifications strategy involves quick messages that pop up on devices, offering a straightforward way for businesses to talk directly to their audience without getting lost in a sea of emails. Instead, they offer timely updates, instant reminders, or promotions, aiming to engage users […]
Advertisement With the beginning of the new year, savvy marketers and managers start looking for insights into consumer trends that are on the rise. The last few years have been especially turbulent for the industry and brought so many changes regarding consumer behavior that it’s no wonder that brands and agencies choose to search for […]
Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding? The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions. TCM […]
While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text […]
Before we dig deeper into customer segmentation, think of the people in your social circle who proudly claim themselves as Thronies, Whovians, or Narnians. What’s the best gift you can buy for them? Definitely something that relates to their favorite characters. For instance, if you have a friend who’s fond of Game of Thrones, you […]
One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? That’s right — making money from that content. If you’re already making Instagram Reels, there are many ways your videos can help you earn […]
Creating 1:1 experiences is one thing when you’re a small business with a few customers. It becomes more challenging as you scale your customer count. It becomes nearly impossible when you open multiple locations. Until today. I am proud to announce that ActiveCampaign has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and […]
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more […]