In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. In this environment, a brand is much more than just a logo or a catchy tagline – […]
Last September at the Search On eventGoogle announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild. When you search for shopping […]
Opinions expressed by Entrepreneur contributors are their own. As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one […]
Photo: depositphotos.com As travel and hospitality begin to rebound, guests have more travel options than ever before. Because of this, it’s important to not only identify our key demographics and personas but also to reach deeper and understand our brand or property’s niche to effectively reach target guests. The HSMAI Rising Marketing Leader Council explored […]
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, in […]
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through some changes lately; and the algorithm feed is a recurring topic for them. Not by chance, the most recent Twitter announcement has shown us that the algorithm feed is now a reality […]
A survey published by PYMNTSwhich measures the level of satisfaction of American consumers, pointed to the decline in Amazon’s customer satisfaction, reaching one of the lowest levels in the retailer’s history. This blow to the company’s empire, which for nearly three decades has been defined by its obsession with customers, comes as no surprise to […]
Opinions expressed by Entrepreneur contributors are their own. It’s been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that much more confusing that franchise brands still fail to utilize the video marketing options at their disposal as part of their comprehensive sales development process. Especially […]
The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happened. Musk has already stated that, once he takes over the social network, he will lay off 75% of its employees and it has already started with the CEO and other executives. on the other hand Twitter has […]
Imagine walking into a store only to find there’s nobody to greet you and you can’t find anything easily. You have questions about products you’re interested in, but no one is there to answer them. You leave empty-handed. Without conversational commerce, this happens in online retail stores all the time. More customers are shopping online […]