Tag Archives: Specialized

Find out how Specialized Desanders linked with its area of interest target market and improved its digital advertising technique

Specialized Desanders Inc., headquartered in Calgary, Canada, is a leading oilfield equipment company that specializes in engineering, assembling, distributing, and servicing patented, high-pressure equipment that efficiently removes sand and other solids during the well flowback and production process. The Challenge: Specialized Desanders targets a very niche segment of the oil & gas market; because of […]

7 Niche Marketing Concepts for Specialised Businesses

If you’re a marketer working in a highly specialized niche, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought […]

7 Niche Marketing Concepts for Specialised Businesses

If you’re a marketer working in a highly specialized niche, you might be wondering about how you can maximize your impact and make your mark. Some marketers mistakenly believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of guy, I thought […]