A woman looks at her mobile phone in the evening Photo: Christoph Soeder/dpa (Photo by Christoph … [+] Soeder/picture alliance via Getty Images) dpa/picture alliance via Getty Images Last week, Washington Post reporters Naomi Nix and Sarah Ellison published a piece titled, “Following Elon Musk’s lead, Big Tech is surrendering to disinformation.” Facebook, YouTube, and […]
The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the […]
Have you noticed a change in your LinkedIn engagement of late? Maybe you’re seeing more posts from the same people repeatedly, or you’re getting fewer notifications? There’s a reason for that. As outlined by LinkedIn expert Richard van der Blom, LinkedIn’s been tweaking its algorithm and notifications of late, which has significantly altered some aspects […]
While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. Years ago, mostly government entities, non-profit organizations, and […]
Are inbox providers and your email recipients giving you positive feedback? Are your emails making it into the inbox as a result of that positive feedback? Or is negative feedback resulting in poor email deliverability? Email performance determines if your emails make it into the inbox or not. It can take extensive research and deliverability […]
Social proof starts when you’re envious of Little Johnny’s new kicks in first grade and ends… never. It’s the secret sauce in every successful marketing campaign. As marketers, we often measure KPIs like engagement rate, net follower gain, and reach without once thinking about the main driving force behind all of these: Social proof. As […]
Marketing Cloud Account Engagement, commonly known as Pardot, is a Salesforce product that brings powerful marketing automation and analytics features to the table. While its rich functionality is commendable, it might not be the perfect fit for every business due to its price point and steep learning curve. Other platforms may offer a more intuitive […]
Data is the fuel that drives sales success, and with Sales Engagement Automation, you gain access to a wealth of valuable data and analytics for your automated 1:1 email communications. Our platform provides detailed reporting that offers deep insights into prospect interactions, email open rates, click-through rates, reply and bounce rates. Let data guide your […]
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business: engaged followers are much more likely to become customers than followers […]
“My hand is shaking. How can I draw?” This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. This type of virality wasn’t always the norm for me. When I started working as a professional […]