Tag Archives: Rate

Measuring Success Past Open Fee

Ask somebody about their electronic mail advertising outcomes, and so they’re more likely to point out their open charge (the proportion of their electronic mail recipients that truly opened the e-mail). However open charge is only one small a part of electronic mail reporting, and it doesn’t inform the complete story of the impression of […]

What’s Click on-to-Open Price — or CTOR — in E mail Advertising and marketing?

Once we ship emails to prospects, our most important purpose just isn’t for them to easily open the e-mail, however to learn it in its entirety and interact with our enterprise. For this, we want to verify we’re utilizing good, clear topic traces, that our content material is partaking, and that prospects can comfortably learn […]