If you’re running an ecommerce business, you know that tracking your performance is critical to success. But how do you know if you’re on the right track? That’s where ecommerce key performance indicators (KPIs) come in. By measuring the right KPIs, you can evaluate your overall performance and ensure you’re optimizing your return on investment […]
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two, we talk about measuring the success of infographics and other uses for infographics. I asked Brian how does one measure […]
Ask somebody about their electronic mail advertising outcomes, and so they’re more likely to point out their open charge (the proportion of their electronic mail recipients that truly opened the e-mail). However open charge is only one small a part of electronic mail reporting, and it doesn’t inform the complete story of the impression of […]