Ever wonder if your business’s social media strategy is actually helping you achieve your goals? Social media KPIs allow you to measure and prove the success of your campaigns in a reliable way. Think of KPIs as predetermined targets to track how you’re doing. By tracking metrics like engagement, follower growth, and conversions, you get […]
Your marketing team needs a way to measure the impact of your efforts on the organization. Every campaign should take you a step closer to your business goals. But how should you measure your success? Most businesses have an abundance (if not an overwhelming amount) of data. You could spend days trying to absorb all […]
Your marketing report is a snapshot of your business. It helps you answer tough questions, like: How do you know if the marketing campaign you ran last quarter worked? How can you get your boss to approve more budget for certain tactics? How can you show clients that the work you do for them gets […]
If you’re running an ecommerce business, you know that tracking your performance is critical to success. But how do you know if you’re on the right track? That’s where ecommerce key performance indicators (KPIs) come in. By measuring the right KPIs, you can evaluate your overall performance and ensure you’re optimizing your return on investment […]
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough […]
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough […]