While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to […]
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which […]
Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary SERPs, it’s becoming incredibly hard to track where your content is surfacing and how much traffic is coming from those […]
If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggregate tools show heated volatility – but not with this helpful content update. After […]
Ever wonder if your business’s social media strategy is actually helping you achieve your goals? Social media KPIs allow you to measure and prove the success of your campaigns in a reliable way. Think of KPIs as predetermined targets to track how you’re doing. By tracking metrics like engagement, follower growth, and conversions, you get […]
This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new “from Google” cards in the answers. Google Search Generative Experience does not always show […]
Some of the Google Search rank checking tools are so far off their scales that they look broken to me. Did Google’s insane volatility break the automated Google Search volatility tracking tools? I mean, the Google search ranking rankings have been so heated over the past few months, with this weekend having even more volatility […]
For the past few months or so, I’ve been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the local pack. This first came up in September and after numerous requests from SEOs, I have not seen a serious reply from Google on the matter, not yet at […]
Home Business Magazine Online Fleet tracking technology has helped the trucking industry in a number of ways, from improved safety and efficiency to cost savings and productivity. By enabling business owners and fleet managers to monitor and manage their vehicles, fleet tracking technology has made it easier to track trucks, identify improvement areas, reduce fuel […]
As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]