In the rapidly evolving digital marketing landscape, 2023 presents an abundance of incredible options for lead management software. Effectively managing leads is crucial for businesses aiming to maximize conversions and turn potential customers into paying clients. With numerous software solutions available, selecting the right one can be daunting. However, fear not! This article guides you […]
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry. And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, […]
Home Business Magazine Online Interview with digital marketing expert Tara Lassiter After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls […]
Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
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Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves ranking.” Just for some history in 2015 John Mueller of Google said a rich results […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]
We’re excited to announce the release of the new Facebook Lead Ads integration for ActiveCampaign, Facebook Lead Ads by Meta. This integration syncs newly generated leads directly to your CRM, so your sales and marketing teams can take immediate action nurturing them through all of your channels, campaigns, and automations. Check out the integration or […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]