TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, […]
Having lots of leads is obviously better than having none, but it comes with a different set of challenges. With so many prospects, how do your salespeople know where to direct their efforts? What’s more, leads vary incredibly in how “ready” they are to buy. If the prospect has just heard of your company, you […]
Creating a lead magnet that adds value to your target audience is a significant investment. Unfortunately, having a valuable lead magnet does not guarantee its success. Unless you have a clever strategy for promoting the lead magnet, chances are your investment will go down the drain. You don’t want that. Creating a lead magnet landing […]
If you’re on the hunt for automated lead generation software, it can be difficult to assess the solutions available and make a decision. Each software offers its own unique features and benefits that will help you address your pain points and drive results. In this article, we’ll thoroughly explore some of the best automated lead […]
Lead scoring is an effective way to track contacts’ engagements, creating a temperature gauge to plan future messaging and targeted sales outreach. Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Think of lead scoring as gamifying your marketing and sales process. The […]
So, you’ve got new leads. That’s great! Now what? It’s time to turn your leads into customers. If you’re new to building lead nurturing strategies, you may feel overwhelmed about your next steps. In this post, you’ll learn how to develop long-term relationships with your new leads and how to build four types of email […]
You got website traffic! Isn’t that great? Whether you’re pulling in 100 visitors a week, a thousand, or more, any amount of traffic to your website is a good start for your business. When you fire up Google Analytics and watch the visitors come in, you can sit back in your chair and heave a […]
Lead generation and qualification are fundamental aspects of any successful business. Lead qualification is the process of discerning the potential value and suitability of a sales lead or prospect for your product or service. It involves evaluating and assessing leads based on various criteria to determine their level of interest, readiness to purchase, and alignment […]
There’s no point in driving traffic unless you know what you’re doing with it. There’s no point in throwing down an ad budget, running a webinar, or writing a blog article unless it has a clear objective. And, for most B2B or SaaS businesses with long sales funnels, that objective is lead generation. There are […]
Today, there are a number of white label lead generation software solutions to choose from. With so much choice, it can be time-consuming to fully know which will best suit your business needs. This article will explore the best white label lead generation software and equip you with the knowledge to choose the solution that […]