As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]
We’re excited to announce the release of the new Facebook Lead Ads integration for ActiveCampaign, Facebook Lead Ads by Meta. This integration syncs newly generated leads directly to your CRM, so your sales and marketing teams can take immediate action nurturing them through all of your channels, campaigns, and automations. Check out the integration or […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
Every business needs leads, no doubt about that. Customers churn, bills and expenses don’t. If you want your business to grow, you need to make sure that new leads that turn into paying customers come in regularly. In this post, I’d like to share with you a proven method that’ll help you achieve that. It […]
9 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing & Sales A lead is not a random potential client. It is a potential lead that is only a step away from purchasing your products or services. All you need is to grab their attention, provide value and prove that your products or services […]
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]
Everyone talks about the profound benefits of generating leads through inbound marketing. But nobody mentions how you’re actually supposed to manage those leads as they come pouring in. Who is responsible for lead management? How do we know which sales person should jump in? And how can we prevent reps from grabbing all the new […]
Not getting enough leads from your lead capture forms? Then you’re in the right place. In this guide, we’ll help you improve your lead generation forms by following a simple yet highly-effective five-step process. Let’s go. Did you know? GetResponse Forms and Popups just got a makeover! Start capturing more leads with stunning templates and […]
There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking. The person said […]
The primary goal of a business is to obtain and retain customers. That’s where the bucks are. Getting those buyers takes a good product, great SEOand outstanding lead conversion. If you caught the uptick from good to great to outstanding, then you know that converting those leads is paramount to success. Without it, you fail. […]