While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained. Danny Sullivan wrote on […]
Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that “few advertising were using” them, so they stopped forecasting this data as of the summer. I am not sure if this is old news or not, at least, […]
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. […]
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research—the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. […]
If you are wondering how to do keyword research, you are probably looking to increase traffic to your website. The key is knowing the right keywords. Not only do keywords impact your rankings, but they also can – and should – be used as a starting point for creating great content and setting up PPC campaigns. Which […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
You won’t get very far in the world of digital marketing without hearing about it SEO keywords. in a nutshell, SEO keywords are specific phrases that customers are likely to type into a search engine when looking for certain answers, products, or services. The idea is to Strategically place these keywords throughout your content so […]
Table Of Contents A graph showing keyword length in words vs. monthly search volume. It’s become fairly common knowledge that including specific keywords in your content is beneficial for your business. Yet many organizations are falling short because the research they do (if any) is not providing the desired results. It’s easy to fall into […]
If you are a Digital Marketer or create content for the internet, you have certainly heard of Keyword Insightsa tool developed with the aim of helping companies and web content creators to optimize their SEO strategies and achieve better organic results in search engines. Many professionals use the tool daily to create online content and […]
Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems. Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape […]