Small business market research is a tough game. If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget. Market research surveys Questionnaires Focus groups Competitive intelligence SWOT analysis Structured interviews. The list goes on. If you dig even further into […]
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market […]
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. […]
Investing in the stock market can be a daunting task, especially for beginners. With so many companies and stocks to choose from, it can be overwhelming to know where to start. That’s where stock research platforms come in – they provide valuable information and tools that can help investors make informed decisions about which stocks […]
7 Ways to Use Social Media to Help Research and Buy a Car Buying a new car can be a daunting task. With so many options out there, it can be difficult to find the right vehicle for your needs and budget. But social media can be a great tool for researching and selecting the […]
Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place. It also helps you determine what they’re […]
Participating in research studies is a fun and easy way to earn some extra money. There are many companies out there that are looking for people with your knowledge and experience to help them understand demographics better. Researchers will often form focus groups composed of people just like you to help them collect data for […]
The conclusions you draw from your research (whether from analyzing surveys, focus groups, experimental design, or other research methods) are only useful if they’re valid. How “true” are these results? How well do they represent the thing you’re actually trying to study? Validity is used to determine whether research measures what it intended to measure […]
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, […]
the consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ensure that they meet customer expectations. However, in recent years, there has been a significant increase in consumer dissatisfaction with products and services provided by companies, even resulting in a desire for revenge on the part of customers. […]