Email list hygiene is like normal hygiene—it should be a regular part of your routine. Growing your subscriber list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. No one wants to lose subscribers, but unengaged recipients can hurt your email […]
As a working mom, I live by my to-do lists. From deadlines, appointments, and meetings to playdates, pediatrician follow-ups, and nanny pay days, nothing escapes my long-winded lists. But it’s easy to get caught up in which fancy app or system you should use for your list. Lots of (very nerdy) internet arguments centered around […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
Regular communication with your customers (present and future) is crucial to revenue development, especially in the B2B world. Of course, there are several ways for this communication to take place in today’s environment: phone calls, email, text, private Slack channels, social media messaging, and so forth. But what about email distribution lists? Do they have […]
Google seems to be testing a feature in a local listing for a venue that says which lists, if any, these venues are on. Often you see websites that have lists of topics like, ten best places to take your kids in a specific location and things like that. Well, now those might show up […]
Not to be exceeded by google, Microsoft’s Fabrice Canel announced that it has published BingBot’s IP addresses in this JSON file. This is in addition to the methods you can use to verify that Microsoft Bing is crawling your website and that it is not a scam bot pretending to be BingBot. Here is the […]
In 2007, Google developed a mechanism that SEOs or website owners can use to verify that the Googlebot is who it claims to be through reverse DNS checks. But now Google has too decided to publish a list of IP addresses that the Googlebot uses to crawl your website. Google has published two different JSON […]
On June 7th at 6:00 a.m. PST, Twilio SendGrid’s automated systems alerted us to a significant increase in Spamhaus entries. Spamhaus is the best known and most powerful email blocklist provider in the email industry. A Spamhaus entry usually occurs when Spamhaus detects a significant amount of unsolicited email from an IP address and then […]