As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get […]
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Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about value-based bidding (VBB) recently. This week, I’ll be sharing info & resources about VBB & answering any questions you’ve got at the end of the […]
Facebook continues to explore ways to get more people posting to Stories, this time via a new, automated Stories generation process that uses image recognition AI to create new Stories from your shared content. As you can see in this example, posted by Jackie Pitkow (and shared by Matt Navarre), some users are now being […]
Last night I reported on Search Engine Countrybased on the Google earnings report and earnings call that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there’s a big new search event this Wednesday – […]
Twitter has launched a new ad option that will enable advertisers to place Promoted Tweets within specific search resultsenabling more specific targeting based on user intent. Millions of people on Twitter search for what’s happening every day. Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
The Growing Location Based Advertising Niche We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site. We will have to […]
Google’s John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs. John wrote “We do de-duplicate based on “almost-duplicates” (I forgot the actual name), so that might be what you’re seeing there.” I do wonder what the […]
We know that each XML sitemap file can contain a maximum of 50,000 URLs but what is counted as the 50,000 URLs? John Mueller was asked if Google counts both the location URL and the alternative URL in the 50,000 limits. John said on Twitter it is just the location URL. As Google ,“All formats […]
Google is testing a frequently asked questions section in the Google News tab in Google Search that is built out trending searches related to this story. I am not sure if this is new, but both Brian Freiesleben and Saijo George believe it is, so I will go with their gut. Here is a screenshot […]
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