Whether you just created a website on WordPress or have had one for years, one of the most important parts of running your website is tracking the metrics. You’ve invested time marketing yourself and your brand by creating content, setting up site functionality, and promoting your brand on other channels like social media platforms or […]
Pinterest is a powerful channel for content distribution. To get the most out of your Pinterest marketing strategy, you need to track your success using Pinterest analytics. Pinterest metrics like Pin clicks, impressions, and saves pinpoint how your Pins are performing. When you know how to read your data to its full potential, those analytics […]
Did you know that the average person checks their smartphone 96 times per day? So, each time your customers check their phones, it is an opportunity to engage them and make a sale if you use the right SMS marketing strategies. One key tactic is to make sure you’re looking at the right SMS metrics. […]
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and […]
An unmonitored SEO campaign is a half-finished one. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful. […]
For social media marketers, understanding the effectiveness of your online campaigns is crucial for achieving real impact. Enter UTM parameters—simple fragments added to the end of URLs that provide invaluable insights into the performance of your social media efforts. UTM parameters provide three key benefits: Measuring the ROI of social media posts Providing precise tracking […]
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be coming. This prompts several questions. Will Google officially announce an update soon? What signs confirm that speculations about an update might be true? How can you track […]
The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hash tags fuel LinkedIn audience growth, and […]
If you’re like most Instagram users, you probably only Track a handful of Instagram metrics. Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. But do you really know which Instagram metrics matter and which don’t? In this blog post, we’ll take a […]
Data privacy is basically a concern of every living being that is on the internet. The latest updates regarding the end of cookies, third-party data collection and GDPR regulations has brought even more visibility to privacy concerns. Businesses need to be very careful when collecting users’ data — and we know that social media giants […]