While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on the page read, he explained. Danny Sullivan wrote on […]
It’s fair to say that not many people grow up dreaming about working in customer support. It’s not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a […]
Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, the phrase “I’m shadowbanned” keeps you up at night. It’s like a bad dream that keeps recurring. Those sleepless nights are not due to the gravity of the client’s situation, but because of what the likely scenario actually is. As the world […]
It’s gotten easier to shop locally for natural, organic foods in recent years Shoppers enter the Medford Food Co-op off of Riverside Avenue in Medford. [Jamie Lusch / Mail Tribune] Fresh produce for sale at the Medford Food Co-op. [Jamie Lusch / Mail Tribune] Fresh produce is for sale at the Medford Food Co-op. [Jamie […]
While over a billion dollars in private equity was raised by legal tech companies in 2021, it’s still a fairly small sector compared to the broader tech market, which private equity firms have publicly backed with over $401.7 billion in 2021 alone. Still, that isn’t stopping interested investors from funding the legal tech market. However, legal […]
Why LinkedIn Isn’t Working For You (and How To Fix It) You joined Linkedin because someone said it’s a great place to find work, or freelance clients. But, somehow, it’s just not falling into place for you. sounds familiar? There are many reasons why Linkedin isn’t working for you, or for many people. But, done […]
To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
Google’s John Mueller confirmed that the Googlebot is not yet crawling over HTTP / 3. He said that if you implement HTTP / 3 for your site, it doesn’t mean it will not benefit your users and, by extension, possibly your most important web vitals metrics. But the Googlebot isn’t crawling over it yet. That […]
Chatbots have a negative impact on the company’s image when customers are angry or stressed, so a current Journal of Marketing study. Still, the use of artificial intelligence in marketing sectors is increasing as companies invest more in improving the user experience. As a result, the Use of chatbots has become a very common practicewith […]
Here in the digital age, consumers are looking for something more than the typical one-way experience. They prefer having ongoing conversations with the brands they buy from. They like unique, stimulating content they can really engage with, as well. That’s where making a move to interactive content comes in. Traditional content marketing tactics attempt to […]