Tag Archives: Guarantee

Google Search & Google Adverts Do Not Assure Clicks Lead To Conversions

Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]

How to Assure a Human-First Data Experience?

Marketing professionals have been collecting, analyzing, and utilizing customer data for as long as marketing itself has been around.  But here in the digital age, it’s all too easy to take modern tracking technology too far and alienate your customers in the process. Techniques like cookie-based recommendations, location tracking, and even device listening aren’t rare […]