Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for sure. You can’t guarantee it he said. This was in response to an SEO saying his boss wants to know that if they […]
Tag Archives: Guarantee
While investing in fancy tools and following the latest marketing trends can help you get more business, what matters most is the content of your website. High-quality content is key to your digital marketing strategy today, and we’re here to help you streamline your website content creation process. Without high-quality content, you can find it […]
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]
Marketing professionals have been collecting, analyzing, and utilizing customer data for as long as marketing itself has been around. But here in the digital age, it’s all too easy to take modern tracking technology too far and alienate your customers in the process. Techniques like cookie-based recommendations, location tracking, and even device listening aren’t rare […]