TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]
Staying on top of B2B marketing trends is essential for any successful brand or company today. Yet, it seems that just when you get going with your current strategies, something changes. What follows depends on your approach. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to […]
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a […]
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Looking to update your social media marketing approach in the new year? This will help. The team from SEMRush have put together a new guide to B2B social media marketing, though most of the points noted here could be applied to any comprehensive social media strategy. The SEMRush team emphasizes research and segmentation, as well […]
If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “Get your b(r)and together” or to “Amplify your Marketing Skills”. Well, those spirituous pieces are part of our one and only zero-budget-in-house-made Brand Campaign. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through […]
With a new year on the horizon, it’s time to consider B2B strategy. A new year brings with it escalating trends and shifts in thinking that you need to consider. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. Forty percent admitted to playing three […]
B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix. So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your […]
In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. It might not have been the ideal scenario, but let me take you on a captivating journey through our experience and reveal how it all unfolded. The Dynamic Duo […]