Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
Opinions expressed by Entrepreneur contributors are their own. Social media is the ultimate playing field for content marketing for B2B SaaS brands. But to excel on social media, you need to be consistent. This means you must constantly churn out relevant content for your audience to keep them engaged with your brand. However, creating content […]
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order. We spoke a bit […]
With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new yearincluding new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list yours business products on their own pages on LinkedIn. In fact, there are […]
B2B sales aren’t easy. The competition is fierce, the market and customer demands are ever-changing, and customers are becoming less likely to respond to a salesperson, preferring to conduct research and make decisions independently. Are you looking to understand more about what B2B sales entail? Do you hope to gain a deeper insight into the […]
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if I told you with a little practice and minimal resources, you can create a strategy like an insider? Interviewing (when done correctly) can indeed be […]
The biggest sales weekend of the year is almost here. Cyber Weekend, comprising Black Friday, Small Business Saturday, and Cyber Monday, is the perfect opportunity for B2B SaaS companies to drive conversions and increase revenue. But with so many deals and promotions, how can your company stand out in the inbox and generate real results? […]
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who […]
Running a business these days means advertising is heavily skewed digital. You should be publishing and managing ads on platforms like Facebook and Google, right? Maybe. If you run a B2B business, your needs are different than that of a B2C business. Customers are less likely to be making impulse purchases, and it’s important to […]
9 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing & Sales A lead is not a random potential client. It is a potential lead that is only a step away from purchasing your products or services. All you need is to grab their attention, provide value and prove that your products or services […]