What if you could humanize your AI content creation at scale while still maintaining quality and following SEO best practices? As rockers, we are proud to use our own tools to help boost our content production process. And as a content producer for Rock Content’s blog, I’ll show you how we produce some of our […]
When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Whether you are an entrepreneur, in-house marketer, or part of a content marketing team working with organizations of all sizes, knowing […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails. Well, that’s far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! I’d love to spill all the beans about my job, but that’d be a whole ebook! So, […]
At Rock Content, we maintain a significant flow of content, continuously creating and updating it as part of our SEO and organic growth strategy. We’ve previously shared our process in content creation, which involves a relatively compact in-house SEO team concentrating on strategies, while freelancers handle scalable content production. Consequently, to ensure the organized, high-quality […]
Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022. Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact […]
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat. One approach that has proven to be highly effective is the use of interactivity. In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. By […]
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. But, by joining forces with other teams, we developed a regular campaign that has gotten us ahead of […]
Since its release in November of 2022ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the lines between human-generated and computer-generated content have become increasingly blurry. Yes, it’s true that AI has changed not only the way we write—but the way we think […]
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.” I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we […]