When it comes to B2B marketing, automation has been under everyone’s radar for a while now. It’s not only a matter of deeper integration of technology into our lives, it is the ever-potent desire of large and mid-size companies to scale effortlessly. For businesses that already employ several hundred workers who are oftentimes scattered across […]
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. no wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic […]
A little over a decade ago, content marketing was just beginning to gain traction as an effective approach to B2B marketing. Of course, content marketing has grown in popularity since then. With the further development of our Internet infrastructure and the increasing digitization of society, more and more companies are trying to reach customers online […]
ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you. What improvements and new features were released in November? Build B2B relationships that will grow your business. Promote unified sales experiences that build lasting customer relationships. B2B improvements include new account improvements. Differentiating your […]
If a customer is not a single contact but a multi-contact company, how do you track activity, know what stage of your pipeline a prospect is in, and understand when and who to contact? With accounts in ActiveCampaign CRM, you can capture details about the companies you work with and keep everything organized and easy […]
When we think of B2B companies, we know one thing is absolutely right – relationships are important and are what drive business growth. However, relationship building can be tricky when your customers receive different messages from sales and marketing teams. You want to make your customers feel that they are important to your business and […]
Opinions expressed by Entrepreneur contributors are their very own. In recent times, video advertising and marketing exploded in reputation and proved how beneficial it may be within the B2B sphere. In response to statistics, 70% of entrepreneurs in 2021 consider that movies confirmed a constructive ROI. What’s B2B video advertising and marketing? B2B video advertising and marketing […]