Develop your B2B enterprise with Sales Engagement Automation

When we think of B2B companies, we know one thing is absolutely right – relationships are important and are what drive business growth. However, relationship building can be tricky when your customers receive different messages from sales and marketing teams. You want to make your customers feel that they are important to your business and that you are responsive to their needs. Often times when they receive various messages from your company, they feel that you are no longer engaged and don’t care enough about looking after them as a customer.

So how can we make sure our customers feel the love AND make your sales team more efficient? Enter Automation of sales engagement, the latest solution from ActiveCampaign that can take your relationships with your customers to the next level.

Sales engagement automation captures data from every sales and marketing touchpoint and enables you to send the message to your customers at the right time, in the right channel. You can find all the details in our Notice Here.

Now let’s talk about what automating sales engagement means for B2B and how you can use it to build, improve, or maintain your relationships with your customers while making your sales teams more efficient with automation.

• Give Your Customers A Unique Feel With 1: 1 Emails – Sending out individual emails as a sales rep can be a lot of time and we only have a limited number of hours a day. Use 1: 1 email automations to send a personal email through your Connect accounts (Gmail, Outlook, Yahoo, etc.) and customize it even further using tags and hyperlinks.

• Use your entire tech stack – ActiveCampaign is proud to integrate with over 870 apps – such as Salesforce, Microsoft Dynamics and Google -, giving your B2B customers extensive data in their hands. Use this data to create a full understanding Of your customers and communicate with them wherever they are.

• Be a Value Partner – Partner with adding value to your customers and become their trusted resource – which may look like educational information, customer service, and resources to help them solve their challenges.

• Be Consistent – Customers don’t want a fantastic relationship-building email from sales after a good chat and then a general “thank you for considering us” email from marketing. Talk about bad timing and inconsistent news. Instead, make sure your built-in Engagement strategy in both sales and marketing is intact and creates trust with your customers.

The year is drawing to a close, take a minute to evaluate how you are interacting with your customers, create a plan to improve that engagement, and think about how automation doesn’t just create a better customer experience can, but also how it can help your teams start the new year more efficiently! A more efficient sales team = more time to maintain relationships. Maintain relationships = business growth.