Branch Basics founders Marilee Nelson, Allison Evans and Kelly Love “never set out to sell soap,” let alone launch a cleaning brand that would generate tens of millions in annual sales. But the company’s “mission to create healthy homes” while keeping cleaning routines simple continues to resonate with customers — 50% of whom are returning, […]
I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube […]
Google Merchant Center has added new themed templates to the Product Studio. The new theme was for St. Patrick’s Day, which is coming up this Sunday. But Google will soon add Easter, Spring, and Mother’s Day themed templates to the Product Studio as well. Google announced “Product Studio is rolling out seasonal themed templates, and […]
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million […]
Have you ever heard that price is different from value? When you take advantage of a promotion, you can pay less for a product worth a lot. This is thanks to a discount. It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. You […]
Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results. This was spotted by Shameem Adhikarath who posted a video on […]
Google Search can show a browse by category for a specific site when you search for that brand. For example, when you search for [eBay], Google may show you some of the categories the sites has that you can shop for. I am not sure if this is new, but I’ve never seen this before. […]
Most buyers want customized product suggestions when shopping online, making personalization a must-have for ecommerce businesses. In fact, a Zendesk report shows that 62% of shoppers prefer personalized recommendations to general ones. And 60% can tell when suggestions are customized. By recommending items customers might be interested in, you can significantly enhance engagement, boost conversions, […]
💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books […]
Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product […]