Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million […]
Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema […]
In the first part, Bryan Cush, the co-founder of the Tidal Health Group, and I talked about how to use health data for content and search marketing and in part two we dug ourselves in with medical databases, local search and EAT & YMYL. In the third part (note, there is a fourth part) we […]
Here’s a fun podcast from Google co-workers John Mueller, Gary Illyes, and Martin Splitt on the future of SEO. The group talked about HTML, JavaScript, web app, structured data, crawling and machine-generated content and learning. In short, it didn’t sound like much was going to change in SEO in the near future, but maybe there […]
Some time ago an SEO asked John Mueller from Google whether “Link to an external page from the FAQ scheme of a discount / voucher page?” John replied “sure”. I think if the link violates google webmaster guidelines then of course there is some manual action you can take. Here are these tweets: Secure – […]
Google’s John Mueller has confirmed that even if you don’t have reviews on your product landing pages, you can and will use product structured markup / schema on your product pages product rich results on the Google search results page. You either need ratings, overall ratings, or offers. If you have this product on sale […]