Google’s John Mueller said it is fine to publish some content in both PDF and HTML formats. He said both “can be shown independently in the search results.” If Google sees them as duplicates, in some cases, Google may just show the HTML version in its search results. He posted this Q&A in a AskGooglebot […]
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I didn’t fully grasp the extent of digital marketing and the amount of work it involves. Just to give you an idea, I used to believe that every marketing team had a developer on board. […]
At least 1 in 3 people have their email images turned off. Lots of people don’t even see your awesome email design. That makes your call-to-action email button your only chance to get conversions. But if your button is also an image, no one will ever see it. What if you could protect your email […]
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.” John wrote, “Please, ignore any report that gives you a text:html ratio. It […]
John Mueller of Google has always downplayed the importance of HTML sitemaps over the years, he is a fan of XML sitemaps, but HTML sitemaps, not so much. On mastodon the other day, he really showed his dissatisfaction with HTML sitemaps by saying that HTML sitemaps “should never be needed.” He wrote, “I changed my […]
While Google supports the data-nosnippet HTML attributeMicrosoft Bing does not, clarified Fabrice Canel of Microsoft on Twitter. The data-nosnippet attribute lets you designate textual parts of an HTML page not to be used as a snippet in the search results in Google, but it does not work for Bing. Fabrice Canel said “We do not […]
Creating HTML emails isn’t as hard as it sounds. You don’t need to be a developer, and you don’t really need to know how to code. If you’ve ever used a WYSIWYG (What You See Is What You Get) email editor, you’ve already created an HTML email. Each of the modules you drag and drop […]
Google’s John Mueller said on Twitter When it comes to really long HTML file sizes, Google can handle it – and you shouldn’t worry. The question came up when someone shared a screenshot from Bing Webmaster Tools indicating that the HTML size is too long. The SEO asked: “Is there a limit on Google for […]
Google’s John Mueller said semantic HTML is not a quality signal that Google searches use for ranking purposes. One SEO said: “The right HTML semantics and the tag hierarchy must be a quality signal.” John Mueller replied: “I don’t see it as a quality signal.” But it’s nothing that won’t help Google. John added, “but […]
Here’s a fun podcast from Google co-workers John Mueller, Gary Illyes, and Martin Splitt on the future of SEO. The group talked about HTML, JavaScript, web app, structured data, crawling and machine-generated content and learning. In short, it didn’t sound like much was going to change in SEO in the near future, but maybe there […]