HTML, JavaScript, apps, schema, crawling and machine studying

Here’s a fun podcast from Google co-workers John Mueller, Gary Illyes, and Martin Splitt on the future of SEO. The group talked about HTML, JavaScript, web app, structured data, crawling and machine-generated content and learning.

In short, it didn’t sound like much was going to change in SEO in the near future, but maybe there is opportunity for change with machine learning and crawling and indexing. Also, when it comes to images, Google may rely less on alt text and text around the images and more on visual algorithms. The biggest change, I think they all agreed, was on machine-written content and the future there, but we only written about it.

It is also worth listening, especially interesting to hear your thoughts on crawling and if that could be replaced by a push solution like Index nowthat Google recently said it will test.

Here it is audio and transcript:

Making predictions about the future at a time when everything is different than before seems like a really risky thing to do. Well what did we say in the end? Is SEO Dead Yet? :-))

– 🧀 John 🧀 (@JohnMu) November 11, 2021

Forum discussion at Twitter & WebmasterWorld.