Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema […]
Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search in 2021. Now, Google has […]
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles. The new guidelines can be found here and say “To help Google best understand and represent the author of the […]
Google has updated its Structured Product Data help docs to state that you need both the product and the car structured so that Google can show ratings and review snippets when searching car search results. Google said: “Currently, the car is not automatically supported as a subtype of the product.” “So for now, if you […]
In 2013 Google launched its Structured Data Markup Helper tool to help website owners mark their content with structured data without having to have any programming knowledge. Well the tool is out of date as you can imagine. Even Google’s Caio Barros confirmed that the tool is “a bit out of date” and any updates […]