Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of EAT and the tactics of Topic clusters. This is an old classification system which Google is talking about again, with a recent post on its official blog. Maybe because the market still didn’t know how to […]
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to EAT. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here. Adding an E, led to the document getting 9-pages […]
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said EAT is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems, even some of the retired ones. Google has a new spam policy for those who circumvent other […]
Out of the Hyung Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that EAT is used in every single query, it is applied to everything Google Search does. “EAT is a core part of our metrics,” he added, explaining […]
Taking your medication at the wrong time can be the difference between a productive day and one where you just want to sleep. Many prescriptions can make you drowsy and taking them first thing isn’t the best idea if you want to enjoy your day, drive or get anything done. Eat This, Not That! Health […]
Eat This, Not That! is reader-supported and every product we feature is independently vetted by our editors. When you buy through links on our site, we may earn a commission. Have someone in your life utterly obsessed with The Great British Baking Show? Friends with someone who just won’t give up on that sourdough starter yet? […]
In the first part, Bryan Cush, the co-founder of the Tidal Health Group, and I talked about how to use health data for content and search marketing and in part two we dug ourselves in with medical databases, local search and EAT & YMYL. In the third part (note, there is a fourth part) we […]