The general advice on how to create topic clusters and pillar pages hasn’t shifted in the last decade. So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts […]
Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of EAT and the tactics of Topic clusters. This is an old classification system which Google is talking about again, with a recent post on its official blog. Maybe because the market still didn’t know how to […]
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build […]
Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.” Danny added that “we’ve used it […]
Earlier this week, Google announced it has begun to roll out the new topics + sign refinement Options in the English/US on mobile search results. But it seems Google is also testing them. They are not fully live on the desktop search results. Glenn Gabe spotted this and posted a video cast of it on […]
This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results […]
Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” So, Google can also know what publications you are subscribed to and show you “from your subscriptions” content as well. Maps On This Topic This Maps on this topic box is super unusual […]
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows a list of news publication’s logos that you can click on to see more news from that specific publication. I tried to replicate this but […]
During the annual Google I/O 2022 event, among many other news, the company announced that later this year, it will launch the “My Ad Center” platform, an advertising “hub” that will give users greater power over the ads they want to receive. According to the company, the tool will replace the current functionalities of AdSettings […]