Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well. In 2022, 90 percent of […]
I do suspect it is used for evaluations for sure. I suspect in some ways it is used in RankBrain, just not as many people think it is. I also suspect everything could have changed or can change in the future. Microsoft may be testing shopping search filters in the product overlay within the search […]
Google is testing having links overlay, like watermarks, on product result images. I can replicate this on some browsers, but not all, so it looks like a test where Google can see if searchers are clicking on the link within the image or not. This was spotted first by Khushal Bherwani, who posted about this […]
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image. Khushal Bherwani spotted this and notified me of this on X – I can replicate this, so here is a GIF of […]
If asked to describe the ideal product to sell, you might say something like “large profit margin,” or “easy to produce” or “high market demand.” Or you might say “socks.” I don’t know you. But the first three are all attractive ways to describe a business model – because they can get you quite a […]
A product funnel is a marketing funnel is a sales funnel. A lot of searching will tell you that most people think these are all the same thing using interchangeable terms. Do those terms sound familiar to you? Probably. Does one sound more familiar than another? Possibly. But here’s the real question — Do you […]
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get […]
Google Search can show deals in both a product carousel format and a product grid-type of format. Some of these I think were somewhat showcased last November but over time, they may evolve. Here is a screenshot of Google showing me deals in both a carousel format and in a product grid format: Here are […]
Google is testing showing the price fluctuations of a product in a graph over a three-month period in the search results. We saw product pricing sliders but this is on a graph to show pricing changes over that time period. This was spotted by Punit and he posted this screenshot on Twitter: I cannot replicate […]
Google has done its annual update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, some go into effect July 18, 2023 and some don’t go into effect until September 1, 2023. The last time Google updated the Merchant Center product data specification was in April 2022 […]