Do you truly understand your audience? If you’re not collecting data and segmenting, chances are you’re missing out. Plus, if you haven’t explored the other posts in our content creator series, you’re missing out on even more valuable insights! Our previous discussion on audience segmentation laid the groundwork for recognizing the diverse needs of your […]
Many businesses have realized the power of email marketing but despite growing to a 7.5 billion dollar industry, some questions remain unanswered: How do you personalize emails to everybody on your email list? How do you make every customer feel like each email they get was made specifically for them? Sending personalized emails is easy […]
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an offer for more personalized advice over email. Colan Nielsen posted an example of this on X, here is his screenshot: Here is what the text […]
A couple of weeks ago, Google introduced a new Google Ads policy saying it won’t allow personalization of ads for consumer finance in the United States or Canada. Well, it seems like that policy may be too overreaching and causing headaches for advertisers not even in the consumer finance space. PPCGreg showed an example on […]
Picture this. You’re having a coffee with friends in your favorite cafe. And suddenly, someone shouts your name. You’ll likely turn your head toward the noise to see why someone called you — even if only to find out they were speaking to someone who shares your name. While you can’t walk around coffeehouses calling […]
Most buyers want customized product suggestions when shopping online, making personalization a must-have for ecommerce businesses. In fact, a Zendesk report shows that 62% of shoppers prefer personalized recommendations to general ones. And 60% can tell when suggestions are customized. By recommending items customers might be interested in, you can significantly enhance engagement, boost conversions, […]
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled out […]
Last week, we reported about the new Bing Chat personalized answers feature that uses your chat history to give you a more tailored answer to your queries. But that might only work in Edge, Microsoft’s browser. When I tested this feature, I couldn’t trigger it, so I assumed it was still rolling out. But it […]
Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses “memory” – something we covered a couple of times here before. This is called personalized answers and Bing Chat will use your previous queries to give you a more personalized response. “Now your chat history can inform your results. For […]
Google’s all-new search engine, the Search Generative Experiencewhich began to roll out for some, is really not more personalized than what you get from Google’s traditional search results. Google is currently not offering a more personalized search result set or AI generative answer based on who you are. Of course, when it comes to localizations […]