Tag Archives: expectations

How We Set Communications Expectations As A Absolutely Distant Crew

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company […]

3 unrealistic expectations of B2B advertising and what it wants as a substitute

A little over a decade ago, content marketing was just beginning to gain traction as an effective approach to B2B marketing. Of course, content marketing has grown in popularity since then. With the further development of our Internet infrastructure and the increasing digitization of society, more and more companies are trying to reach customers online […]