Tag Archives: B2B

Email Marketing

Energy up your B2B gross sales and advertising with ActiveCampaign’s first account-based set off

Posted on by admin
05
Sep

In the dynamic world of B2B business, staying ahead of the competition requires efficient automation strategies and personalized customer engagement. That’s why we’re excited to introduce an automation trigger that will completely change the way you manage your accounts and automate workflows in ActiveCampaign. Say hello to the first-of-its-kind, Account Field Changes Trigger – a […]

Continue reading →
Content Marketing

How to Write a Whitepaper? The Content material that Drives B2B Engagement

Posted on by admin
24
Aug

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. Years ago, mostly government entities, non-profit organizations, and […]

Continue reading →
Email Marketing

5 Should-Know B2B Email Ideas for Newbies

Posted on by admin
02
Aug

When it comes to B2B marketing, email is king. According to research, it’s one of the top methods for lead generation. Most importantly, it’s the most effective way to nurture those leads. Given these facts, it’s unsurprising that more businesses are getting into the email game. As Moira van den Akker explained in a recent […]

Continue reading →
Email Marketing

24 Inventive B2B Email Advertising and marketing Examples

Posted on by admin
19
May

B2B email marketing doesn’t have to be boring. In fact, B2B email marketing can be just as creative and engaging as its B2C counterpart. However, for solopreneurs and small business owners, the daunting reality often involves staring at a blank page, struggling to generate fresh ideas. You aspire to showcase your creativity and create something […]

Continue reading →
Email Marketing

B2B vs. B2C Marketing: 5 Major Differences Defined

Posted on by admin
27
Apr

B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial.  To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than that. Even the way these audience groups make decisions is miles apart.  B2B buyers make purchasing decisions after doing […]

Continue reading →
Email Marketing

Your Information to Focused B2B Email Marketing Campaigns

Posted on by admin
18
Apr

Email is one of the most effective digital marketing channels for businesses to nurture customer relationships and generate more leads and sales.  However, marketing in the B2B industry is unique since the sales cycle involves multiple stakeholders who all have a say in the final purchase decision. Therefore, how you set up email marketing campaigns […]

Continue reading →
Email Marketing

B2B Content Advertising and marketing: Technique Information & Finest Practices

Posted on by admin
20
Mar

Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]

Continue reading →
Content Marketing

How to By no means Run Out of Social Media Content for Your B2B SaaS Model

Posted on by admin
16
Jan

Opinions expressed by Entrepreneur contributors are their own. Social media is the ultimate playing field for content marketing for B2B SaaS brands. But to excel on social media, you need to be consistent. This means you must constantly churn out relevant content for your audience to keep them engaged with your brand. However, creating content […]

Continue reading →
SEM & SEO

Mark Saltarelli On Begin Up Campaigns and B2B Marketing with Demand Generation

Posted on by admin
09
Jan

Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order. We spoke a bit […]

Continue reading →
Social Media Marketing

LinkedIn Previews New Job and B2B Product Search Choices Coming in 2023

Posted on by admin
01
Jan

With 2022 coming to an end, LinkedIn has previewed some of its planned updates for the new yearincluding new job category filters, which align with trending career shifts, and improved search options for product listings in the app. Yes, you can list yours business products on their own pages on LinkedIn. In fact, there are […]

Continue reading →