Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized fire. If this describes you, content marketing can help In […]
Tag Archives: B2B
When it comes to sales, if the customer wants to be approached in a certain way, it’s best to listen, learn, and adapt. That’s what makes it so interesting that at least 80% of B2B buyers expect a buying experience like that of a B2C customer. Let that sink in. At least 80% want to […]
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to carefully consider all […]
Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketingyou probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new email […]
B2C organizations pride themselves on working with customers in the most helpful and efficient way possible. With a more personal touch, B2C businesses are creating 1:1 connections with their customers to drive sales, engagement, and more. That being said, any time there is the opportunity for improvement in the B2C process, all eyes should be […]
One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]
Accounts in the ActiveCampaign CRM let you capture details about the businesses you work with and keep it all organized and easily actionable. You can see all contacts associated with a business, store and track details in account fields, use account fields to segment and personalize emails, and create multiple deals for an account. We’ve […]
In 2021, 49 percent of marketers surveyed for Semrush’s State of Content Ops & Outsourcing Report said they outsource their writing. This makes sense when you consider that Orbit Media found it can take just one experienced writer at least 6 hours to produce a single 2,000-word piece of content — great content takes time. […]
Opinions expressed by Entrepreneur contributors are their own. effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but hold some strategies across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management, […]
When it comes to B2B marketing, automation has been under everyone’s radar for a while now. It’s not only a matter of deeper integration of technology into our lives, it is the ever-potent desire of large and mid-size companies to scale effortlessly. For businesses that already employ several hundred workers who are oftentimes scattered across […]