Tag Archives: B2B

4 Key Causes Your B2B Startup Wants Content Marketing

Opinions expressed by Entrepreneur contributors are their own. You’ve probably heard this phrase ad nauseum: “No one ever got fired for buying from IBM.” It speaks to one of the greatest challenges for most startups: Winning the trust that comes with having an established, recognized fire. If this describes you, content marketing can help In […]

Giving B2B Buyers the B2C Expertise They Want

When it comes to sales, if the customer wants to be approached in a certain way, it’s best to listen, learn, and adapt. That’s what makes it so interesting that at least 80% of B2B buyers expect a buying experience like that of a B2C customer. Let that sink in. At least 80% want to […]

How to drive B2B conversions out of your natural visitors

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to carefully consider all […]

3 Issues Your B2B Startup Ought to Publish First

Opinions expressed by Entrepreneur contributors are their own. If you’re familiar with content marketingyou probably know what the desired end-state looks like: A blog that generates the majority of your website’s organic search traffic as well as a significant portion of your sales leads Downloadable resources and educational webinars that add heaps of new email […]

CXA is Serving to B2B Corporations Develop Quick

B2C organizations pride themselves on working with customers in the most helpful and efficient way possible. With a more personal touch, B2C businesses are creating 1:1 connections with their customers to drive sales, engagement, and more. That being said, any time there is the opportunity for improvement in the B2C process, all eyes should be […]

Content That Fuels B2B Demand Generation. How Hootsuite Remodeled Its Largest Annual Marketing campaign

One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]

What Is the Price of B2B Content Writing

In 2021, 49 percent of marketers surveyed for Semrush’s State of Content Ops & Outsourcing Report said they outsource their writing. This makes sense when you consider that Orbit Media found it can take just one experienced writer at least 6 hours to produce a single 2,000-word piece of content — great content takes time. […]

Prime B2B Marketing Strategies for SaaS Businesses

Opinions expressed by Entrepreneur contributors are their own. effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but hold some strategies across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS company, whether for email automation, customer management, […]

Complete Information to B2B Marketing Automation

When it comes to B2B marketing, automation has been under everyone’s radar for a while now. It’s not only a matter of deeper integration of technology into our lives, it is the ever-potent desire of large and mid-size companies to scale effortlessly. For businesses that already employ several hundred workers who are oftentimes scattered across […]