What’s new in CXA? WooCommerce product blocks, Android options, B2B updates and extra

ActiveCampaign highlights a summary of each month’s releases so you can continue to scale with a platform that scales with you.

What improvements and new features were released in November?

• Build B2B relationships that will grow your business. Promote unified sales experiences that build lasting customer relationships. B2B improvements include new account improvements.
• Differentiating your brand is easier than ever. Create beautiful content that drives meaningful customer experiences. The new features include the ability to edit campaign details in the Android app.
• Great customer experiences mean more buyers. Make your best buyers come back, attract new ones, and grow beyond your online store. One of the improvements in e-commerce is a new Woocommerce product block.

Read on to learn more about how ActiveCampaign gives you a platform that grows with you and can be your guide to your success.

Would you like to see demos of many of the latest features? Watch the webinar on the latest product updates.

1. Build B2B relationships through unified sales and marketing

Sometimes everyday, manual tasks eat up your calendar. Sometimes contacts slip out of your funnel. Sales Engagement Automation uses extensive customer data from every sales and marketing touchpoint for a unified B2B engagement strategyto increase results in all areas of your business to generate more growth.

New Feature: Automatically add important details to an account with the Account Note Automation Action

It is important for B2B sales teams to be able to add notes about account activities that their teams can refer to – for example, when a new contact is added to an account.

Now you can automate adding a note to an account as part of an automation flow. the Account note automation action enables you to document account activities and save you time that you can concentrate on elsewhere.

Assign an account owner to manage relationships and keep teams in the loop

Who is ultimately responsible for an account? It is important for teams to have internal clarity in order to avoid potentially bad experiences for prospects and customers – for example, when two salespeople are reselling the same customer.

You can now assign an account owner to manage the relationships for each contact associated with an account for a more seamless and coordinated experience.

Build more powerful automation flows for your deals in your pipeline

When you create automations for your deals, you can now create a richer experience of creating user flows in automations. If you have automation with the following triggers in place, you can now segment on any custom field value field that is specific to the triggering deal:

• Enter a pipeline
• Changes in the deal phase
• Changes to the deal status

2. Differentiating your brand is easier than ever

Growing businesses of all sizes lack resources and are constantly faced with the need to do more with less. To appear in the inbox and other customer channels such as the big brands you compete with, ActiveCampaign provides companies with tools that make it easy for you to add value to your brand and to easily promote meaningful customer experiences.

Get more of your best work on the go with new features for Android mobile apps

With the ActiveCampaign mobile app, you can easily work when (and where) you want so you don’t miss anything important. View detailed marketing reports, track your email performance, update your CRM, and quickly find contact details – all from your phone.

Android users can now:

• Send test emails
• Schedule a campaign to be sent in the future
• Send campaign immediately
• Deactivating the sending of a campaign
• Edit details of planned and draft campaigns, such as subject line, pre-header text, sender name and email address.

3. Great customer experiences mean more buyers

Buyers can go anywhere online to buy what they need. The only way to stand out is to give them an amazing customer experience. Whether you sell goods or services in your own online shop or on a marketplace platform or a combination of both – ActiveCampaign has you covered.

Add products from your WooCommerce shop to email campaigns with just a few clicks

You can now get products from your WooCommerce shop directly into your e-mail campaigns with the new product block that you can find in our e-mail designer. You can select a category to add products from and customize the products displayed, including the number of products and how they are sorted. You can even customize how the product information is displayed in your email, including the text styles, buttons, and what is visible.

Keep an eye on the status of your WooCommerce orders with an improved sync process

Our WooCommerce integration now offers a faster and more advanced view of the status of your order synchronization. Get a better overview of how many orders have been synchronized, failed orders and you can pause / cancel the synchronization.

What you can look forward to from ActiveCampaign

How does ActiveCampaign ensure that you are up to date with new releases, customer inquiries and the latest best practices? By giving you multiple options to get the information you need in the way that works best for you.

• Timely and user-friendly product updates. Our Product update page has a weekly release schedule so you can quickly find out which new product improvements are most relevant to your business.
• A monthly webinar highlighting the benefits. Get new ideas for your business by discovering new product releases, learn about the customer idea of ​​the month, discover new automation recipes, and view product demos. Sign up here.
• A customer community that supports your growth. the ActiveCampaign Community is a unified place to get advice, network with other users, earn rewards, and get access to new product updates and features.

Would you like to stay up to date with us on social media? follow us on LinkedIn, Instagram, and Facebook. Do you have ideas for new features or product improvements? Submit an idea. Would you like to share how ActiveCampaign has helped you grow your business? Tag us with #CustomerLoveAC