For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core […]
For the original iTunes version, click here. It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing out […]
Google has unleashed tons of manual actions, search ranking penalties you can see within Google Search Console, after it released its search spam policy updates on Tuesday. The manual actions seemed to mostly have been distributed yesterday, Wednesday, March 6th, a day after Google announced the new spam policy changes. As a reminder, Google has […]
Google’s John Mueller confirmed something that many of you probably already know, Google can penalize a site irrespective of the language it is written in. John said on X, “Manual actions and algorithm changes are independent of the native language of the authors.” John was asked, “does Google penalize sites written by non-native English writers?” […]
Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads. Totally honest, I have no idea if this is new, but Anthony Higman knows this stuff way better than I […]
Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves ranking.” Just for some history in 2015 John Mueller of Google said a rich results […]
Whenever you send an email, it’s important to understand what your customers are interested in to help drive relevant marketing efforts. Understanding their engagement allows you to better tailor a message that resonates, so they see that you understand their wants and needs making them more likely to do business with you. But how do […]
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click. Data-driven attribution gives credit for conversions based on how people engage with your various ads and […]
Zapier lets you connect ActiveCampaign with thousands of the most popular apps, so you can automate your work and have more time for what matters most—no code required. Our connection makes it so you never have to import or export contact information again. Connections — called Zaps — are set up with no coding skills […]
We are living in an interesting moment in history. This is a context defined by a global pandemic, the search for racial justice, an increasing inequality, political instability and climate change. And it is indisputable that brands and companies around the world also play a role in social impacts — both positive and negative. Women, […]