Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center […]
There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to make the necessary changes to attributes when business owners are not. A thread at the Local Search Forum from JS Girard was the […]
In June we reported about a beta feature in Google Ads that gives Google the ability to Automatically create assets for your ads. There is an opt out feature but there is no way to opt out in bulk. This beta got some more wind last week and advertisers are asking Google for a faster […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google started this […]
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click. Data-driven attribution gives credit for conversions based on how people engage with your various ads and […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google said […]
Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search. Punit spotted this a few months ago and he shared a couple examples on Twitter that shows […]
Google has updated the webmaster guidelines document to add that automatically generated content is against the guidelines only when it is “intended to manipulate search rankings.” This was added to the main webmaster guidelines here the other day. However the specific document has said for the past couple of years the same language, “where it’s […]
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns. Auto Apply Recommendations Google Ads now allows you to automatically apply recommendations in Google Ads manager accounts. Google says that “this makes it easier for you to manage and […]