Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Without due attention to each element, you may find yourself on the outside. Other brands will find success while you watch. In other words, focusing more on just one or the other can spell disaster. You can be […]
The financial market is a complex system influenced by a myriad of factors. One of the most significant factors that impact the market is inflation. Recently, the market has been experiencing some turbulence due to unexpected changes in inflation rates. This article aims to provide an in-depth understanding of the current market situation, the role […]
When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trends are here to stay and why Enter video content marketing. Evidence […]
Accessibility in SEO makes it easier to navigate websites, find information, and improve the user experience despite impairments. Good website accessibility ensures websites are available to everyone. SEO gets websites seen and improves traffic, but it doesn’t help if those websites aren’t accessible for everyone. Accessibility makes a big difference in how websites are used […]
There is a fun new Google Search Off the Record podcast to listen to with John Mueller and Gary Illyes from the Google Search team. The short is that quality impacts everything related to Google’s search systems, from sitemaps, crawling, indexing, ranking and more. But they also go into large and old sites that may […]
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the […]
When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been setting the standard to beat when it comes to online search technology. Google’s now-famous algorithm was what originally gave it an edge over […]
Google said that core updates have no impact on what Google shows in the autocomplete search predictions or suggestions. Danny Sullivan, Google’s Search Liaison was asked about this and he said no, there is no impact. The question was asked by Tony Hill who wrote, “are the predictions in Google Autocomplete affected by Core Updates?” […]
I can understand Elon Musk’s push in most cases, in trying to drive certain actions on X, like reducing the reach of tweets from non-X Blue subscribers in order to boost Blue take-up, or limiting the reach of posts with external links to better incentivize direct posting to the app. I get it, it’s pretty […]
When General Data Protection Legislation (GDPR) went into effect on May 25, 2018, email marketers felt the impact in numerous ways. GDPR forced businesses to step back and revisit opt-in flow, data retention policies, and more. Some even thought GDPR would result in the end of email marketing. Since GDPR applied to any organization that […]