Did you know that some of the improvements being made to the Bing Chat AI models will lead to improvements to the Bing Search core ranking algorithms? Mikhail Parakhin, the CEO of Bing, said this on Twitter yesterday. Glenn Gabe asked him “So AI model improvements will ultimately improve Bing’s core search algo, but the […]
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Looking to improve your email deliverability? You’ve come to the right place. We eat, sleep, and breathe email deliverability at Twilio SendGrid, and we realize it’s arguably the most important metric for your email program. Why? Because your emails can’t be opened or clicked unless they get delivered first. Deliverability rates impact everything. Fortunately, email […]
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related to their ad platforms. These updates promise to optimize advertisers’ work and improve their performance and data analysis in several ways. In this article, I’ll talk about each update and how you can take advantage of these updates […]
While generative AI is causing new disruptions in search, traditional SEO, at least for now, remains a critical consideration, and an important part of your digital marketing plan. And it likely will in future too, with Google and Microsoft already factoring in how to ensure websites continue to benefit from resultseven if they are AI-generated […]
Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually testing it out. Here at Hootsuite, we pride ourselves on practicing what the thought-leaders preach, […]
Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business.” […]
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]
How Customer Enablement workshops have enabled our customers to build the businesses of their dreams. As a team here at ActiveCampaign, we are always searching for the best way to enable our customers to succeed. In 2022 we launched a series of free enablement workshops to help our users understand the basics of marketing automation, […]
advertisement Introduction Black Friday and Cyber Monday, FIFA World Cup, end-of-season playoffs, leagues are resuming, and now the winter holidays. How do you possibly keep track of and profit from all these events? Hello. it’s me Campaign optimization and management are challenging but rewarding when done right. In online advertising, conversions can notably increase with […]
In recent months SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI writer assistants (egLex and ChatGPT), and how their lives will be impacted by this. They need to rethink strategies, considering all these AI tools’ advantages but making sure to maintain humanized experiences. […]