Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
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Google’s Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider “broader spam manual action that involves ranking.” Just for some history in 2015 John Mueller of Google said a rich results […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]
We’re excited to announce the release of the new Facebook Lead Ads integration for ActiveCampaign, Facebook Lead Ads by Meta. This integration syncs newly generated leads directly to your CRM, so your sales and marketing teams can take immediate action nurturing them through all of your channels, campaigns, and automations. Check out the integration or […]
Google’s John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter “don’t focus on keywords & “search volume” lists like this, they’ll lead you into mediocracy.” What John is saying is that if […]
Every business needs leads, no doubt about that. Customers churn, bills and expenses don’t. If you want your business to grow, you need to make sure that new leads that turn into paying customers come in regularly. In this post, I’d like to share with you a proven method that’ll help you achieve that. It […]
9 Tips for More Effective B2B Demand Generation, Lead Generation, Marketing & Sales A lead is not a random potential client. It is a potential lead that is only a step away from purchasing your products or services. All you need is to grab their attention, provide value and prove that your products or services […]
Google’s John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions. This was a Twitter thread where John said on the organic side, “Nobody can guarantee you conversions.” I guess not even Google… Then Ginny said on the […]