Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about value-based bidding (VBB) recently. This week, I’ll be sharing info & resources about VBB & answering any questions you’ve got at the end of the […]
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part twowe talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time it is from […]
April 11, 2023 – 5 min read advertisement Real-time bidding, or RTB, is an undeniably powerful tool that can boost your profits. However, it typically only serves low-quality traffic, which doesn’t convert well. Of course, it can be serviceable — but if you’re looking to increase your profit and build a better relationship with your […]
January 27, 2022 – 3 min read Introduction As an affiliate, you’ll often have the choice between using different pricing models for your campaigns. To illustrate this, let’s look at an example from RollerAds. RollerAds is a self-service, high-performance advertising network with several types of available ad formats. As of the publishing date, the network […]