Tag Archives: Scoring

Create an Efficient Lead Scoring System in 7 Steps

Having lots of leads is obviously better than having none, but it comes with a different set of challenges. With so many prospects, how do your salespeople know where to direct their efforts? What’s more, leads vary incredibly in how “ready” they are to buy. If the prospect has just heard of your company, you […]

The Final Information to Lead Scoring

Lead scoring is an effective way to track contacts’ engagements, creating a temperature gauge to plan future messaging and targeted sales outreach. Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Think of lead scoring as gamifying your marketing and sales process. The […]