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Opinions expressed by Entrepreneur contributors are their own. AI tools have the potential to improve marketing efficiency and innovation, but leaders must understand what can be outsourced to technology and what requires a human touch. If you’re talking about more detailed and technical content assets, these must be developed with the significant control and insight […]
Opinions expressed by Entrepreneur contributors are their own. In this episode, Clinton Sparks interviews Shark Tank’s Daymond John — who is also the founder of FUBU. Daymond shares his insights on entrepreneurship, branding, handling rejection, and the secret sauce to winning big in any business. Clinton Sparks is an exclusive writer for Entrepreneur+. Sign up […]
So, you’ve got new leads. That’s great! Now what? It’s time to turn your leads into customers. If you’re new to building lead nurturing strategies, you may feel overwhelmed about your next steps. In this post, you’ll learn how to develop long-term relationships with your new leads and how to build four types of email […]
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better—especially when it comes to AI marketing tools. If you […]
OK, you already defined your coaching niche and your target audience. You also checked off arranging your coaching services into clear packages and pricing. So, the game begins. You are ready to market your coaching business and attract your ideal clients. But handling digital marketing without knowing all the ins and outs can be challenging, […]
How do you make your email marketing reach the hard-to-reach people? Email retargeting helps you reconnect with people who: Are regular customers Are inactive customers Are subscribers who have never bought Are people who haven’t subscribed but have visited your site (these people get targeted ads) This post will teach you: What is email retargeting? […]
You lose a quarter of your subscribers every year. Sure, people unsubscribe. Everyone knows that. But you’re actually losing more people than you realize. Email unsubscribes aren’t the only way for you to “lose” your subscribers.Research from Marketing Sherpas shows that email list decay costs you about 22.5% of your subscribers per year. Loren McDonald, […]
Nearly 70% of people abandon their shopping carts online. That means 7 out of 10 people who add something to their cart leave without paying you. Thankfully, it’s not the end of the world—nor the end of your sales. With the right cart email strategy, you can get a bunch of cart abandoners (read: 10% […]
Re-engagement email campaigns might be the missing ingredient to your email marketing program. Get this right, and you could engage a powerful portion of your email list. If you’re regularly monitoring your email engagement metrics, you may notice that a segment of your email list never opens your emails. It can be frustrating, but it’s […]